Hosting a performing arts event can help bring awareness to a particular cause while also providing opportunities to network and get to know others in a local community. If you are planning a performing arts event and want to use traditional methods to spread the word, there are a few tactics to keep in mind that can be deployed both virtually as well as in-person.
One of the most traditional methods of promoting a performing arts event is to broadcast interviews with those involved with the play or performance itself. Using recorded interviews, working with live local radio stations, or even broadcasting podcasts online can help garner attention to a performing arts event you are planning.
Asking directors, performers, and entertainers involved with the play or performance you are putting on can also help to garner a following and generate interest from those in the community who have an affinity for theater and drama.
A few ways that broadcasting interviews can promote an upcoming performing art event include:
If you truly want a classic method of marketing a local theater performance or play, consider the option of going old-school with traditional printed flyers. Placing flyers in highly trafficked areas with plenty of foot traffic is a great way to draw attention to any performing arts event, especially when placed in areas such as theaters, small businesses, and relevant spaces that are most likely to resonate with your target audience.
Using flyers can also help to spread the word using word of mouth, rather than relying on traditional advertising methods which can quickly add up in cost.
Hosting a performing arts event is not complete without the opportunity to work together with local vendors and restaurants. Working with local restaurant owners, entrepreneurs, and retail vendors can help generate business in your community while also bringing awareness to the services and retail stores in your area.
Collaborating with local vendors and restaurants can also help to drastically increase the number of attendees your own event receives, especially if you are offering food and items from restaurants only to those who have purchased a ticket to your event.
Generating excitement for an upcoming performing arts event is not always an easy task, regardless of the performance you intend to showcase or put on. Offering coupons, discounts, and special promo codes can help with generating ticket sales and piquing the interest of those who may consider attending your event(s).
Some coupons and discount code type to consider when hosting any type of performing arts event might include:
Along the same lines as hanging fliers in some of the most heavily trafficked areas in your local community, hanging banners is another way to promote a performing arts event.
Hanging banners near the actual venue of your performing arts event can help attract passersby while also providing a sense of branding for the event (depending on your goals and intentions for the event itself).
Reaching out to local news and radio stations is one of the best ways to draw attention to a performing arts event you intend to host, regardless of its size. Local news and radio stations are often looking for relevant news pieces that can help to drum up business or generate ticket sales for a good cause. If your event is about giving back to members or various charity organizations, it will be much easier to reach out and connect with a local news or radio station. Radio and news stations can significantly increase the overall turnout for any performing arts event you are hosting, depending on the reach of the stations and the population of your location.
Bringing entertainers, artists, musicians, vendors, and business owners together in one location is a great way to generate buzz surrounding a particular cause or mission. Whether you are promoting a local theater group or want to bring business to local entrepreneurs in your area, you can do so with the right marketing tactics for your next performing arts event.